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Client:
National AIDS Control Organisation (NACO)

Industry:
Public Service

Developed By:
Publicis

Showcase Description:
To increase awareness about the AIDS helpline number of NACO (National Aids Control Organisation).

Showcase Challenge:
The AIDS helpline number of NACO (National Aids Control Organisation) had a very limited response. The challenge was to create an ad that would communicate the message as simply and directly as possible, yet break the clutter.

Technical Challenge:
None

Credits:

Copy
Ankur Baruah

Art
Rishi Aggarwal

Creative Director
Sujit Das

Photographer
Rishi Aggarwal

Client
National AIDS Control Organisation (NACO)