杂志广告数据综述-页数
时尚杂志
2002.9
杂志名称 |
本月数据 |
年度累计数据 |
广告总页数 |
市场份额(%) |
广告总页数 |
市场份额(%) |
2002 |
2001 |
变化率% |
2002 |
2001 |
2002 |
2001 |
变化率% |
2002 |
2001 |
世界时装之苑 |
121.8 |
92.0 |
32.39% |
12.09% |
15.28% |
751 |
623 |
20.55% |
11.44% |
15.06% |
时尚_伊人 |
125.9 |
109.0 |
15.48% |
12.50% |
18.11% |
852 |
717 |
18.83% |
12.98% |
17.33% |
时尚_先生 |
83.6 |
65.0 |
28.64% |
8.30% |
10.80% |
517 |
340 |
52.06% |
7.88% |
8.22% |
上海服饰 |
70.0 |
65.0 |
7.64% |
6.95% |
10.80% |
417 |
457 |
-8.75% |
6.35% |
11.05% |
瑞丽_服饰美容 |
60.5 |
33.0 |
83.44% |
6.01% |
5.48% |
459 |
278 |
65.11% |
6.99% |
6.72% |
中国时装 |
60.0 |
-- |
-- |
5.96% |
-- |
400 |
-- |
-- |
6.10% |
0.00% |
时尚家居 |
59.0 |
32.0 |
84.22% |
5.85% |
5.32% |
348 |
289 |
20.42% |
5.30% |
6.99% |
瑞丽_伊人风尚 |
51.5 |
-- |
-- |
5.11% |
-- |
273 |
-- |
-- |
4.16% |
0.00% |
时尚健康 |
46.5 |
-- |
-- |
4.62% |
-- |
266 |
-- |
-- |
4.05% |
0.00% |
风采 |
40.0 |
39.0 |
2.61% |
3.97% |
6.48% |
264 |
303 |
-12.87% |
4.02% |
7.32% |
世界都市 |
41.6 |
-- |
-- |
4.13% |
-- |
309 |
-- |
-- |
4.71% |
0.00% |
好-HOW |
28.7 |
29.0 |
-1.01% |
2.85% |
4.82% |
122 |
148 |
-17.57% |
1.86% |
3.58% |
都市人 |
43.2 |
14.0 |
208.86% |
4.29% |
2.33% |
218 |
108 |
101.85% |
3.32% |
2.61% |
希望 |
32.7 |
40.0 |
-18.17% |
3.25% |
6.64% |
378 |
353 |
7.08% |
5.76% |
8.53% |
新现代画报 |
45.7 |
42.0 |
8.73% |
4.53% |
6.98% |
226 |
186 |
21.51% |
3.44% |
4.50% |
缤纷 |
22.5 |
17.0 |
32.11% |
2.23% |
2.82% |
194 |
151 |
28.48% |
2.96% |
3.65% |
瑞丽家居 |
28.3 |
-- |
-- |
2.81% |
-- |
155 |
-- |
-- |
2.36% |
0.00% |
大都市 |
21.4 |
-- |
-- |
2.12% |
-- |
180 |
-- |
-- |
2.74% |
0.00% |
潇洒 |
16.0 |
25.0 |
-35.97% |
1.59% |
4.15% |
153 |
184 |
-16.85% |
2.33% |
4.45% |
瑞丽可爱先锋 |
8.3 |
-- |
-- |
0.82% |
-- |
80 |
-- |
-- |
1.22% |
0.00% |
总 计 |
1007.2 |
602.0 |
-- |
-- |
-- |
6562 |
4137 |
-- |
-- |
-- |
注：表中一些杂志无2001年数据。
杂志广告数据综述-收入
时尚杂志
2002.9
杂志名称 |
本月数据 |
年度累计数据 |
估计广告总收入 |
市场份额(%) |
估计广告总收入 |
市场份额(%) |
2002 |
2001 |
变化率% |
2002 |
2001 |
2002 |
2001 |
变化率% |
2002 |
2001 |
世界时装之苑 |
1881.04 |
1299.19 |
44.79% |
20.33% |
23.45% |
11275.59 |
8462.18 |
33.25% |
18.74% |
23.62% |
时尚_伊人 |
1610.47 |
1370.79 |
17.48% |
17.41% |
24.75% |
10723.61 |
7974.19 |
34.48% |
17.82% |
22.26% |
时尚_先生 |
801.12 |
574.94 |
39.34% |
8.66% |
10.38% |
4991.38 |
3036.62 |
64.37% |
8.29% |
8.48% |
上海服饰 |
629.06 |
548.90 |
14.70% |
6.80% |
9.91% |
3781.04 |
3936.37 |
-3.95% |
6.28% |
10.99% |
瑞丽_服饰美容 |
541.11 |
304.66 |
77.61% |
5.85% |
5.50% |
4105.12 |
2344.53 |
75.09% |
6.82% |
6.54% |
中国时装 |
510.13 |
-- |
-- |
5.51% |
3496.24 |
-- |
-- |
5.81% |
-- |
-- |
时尚家居 |
448.87 |
212.26 |
111.47% |
4.85% |
3.83% |
2761.22 |
1583.45 |
74.38% |
4.59% |
4.42% |
瑞丽_伊人风尚 |
421.78 |
-- |
-- |
4.56% |
-- |
2247.38 |
-- |
-- |
3.73% |
-- |
时尚健康 |
385.02 |
-- |
-- |
4.16% |
-- |
2174.66 |
-- |
-- |
3.61% |
-- |
风采 |
359.00 |
313.90 |
14.37% |
3.88% |
5.67% |
2484.08 |
2299.17 |
8.04% |
4.13% |
6.42% |
世界都市 |
327.49 |
-- |
-- |
3.54% |
0.00% |
2409.01 |
-- |
-- |
4.00% |
-- |
好-HOW |
242.68 |
224.80 |
7.95% |
2.62% |
4.06% |
1044.66 |
1143.56 |
-8.65% |
1.74% |
3.19% |
都市人 |
178.93 |
91.08 |
96.44% |
1.93% |
1.64% |
1102.93 |
668.69 |
64.94% |
1.83% |
1.87% |
希望 |
177.24 |
190.30 |
-6.86% |
1.92% |
3.44% |
1992.78 |
1687.07 |
18.12% |
3.31% |
4.71% |
新现代画报 |
162.94 |
189.34 |
-13.94% |
1.76% |
3.42% |
973.86 |
924.60 |
5.33% |
1.62% |
2.58% |
缤纷 |
150.30 |
88.91 |
69.05% |
1.62% |
1.61% |
1280.67 |
774.02 |
65.46% |
2.13% |
2.16% |
瑞丽家居 |
148.50 |
-- |
-- |
1.60% |
-- |
829.27 |
-- |
-- |
1.38% |
-- |
大都市 |
140.26 |
-- |
-- |
1.52% |
-- |
1204.14 |
-- |
-- |
2.00% |
-- |
潇洒 |
89.60 |
130.13 |
-31.14% |
0.97% |
2.35% |
859.84 |
989.38 |
-13.09% |
1.43% |
2.76% |
瑞丽可爱先锋 |
46.61 |
-- |
-- |
0.50% |
0.00% |
446.93 |
-- |
-- |
0.74% |
-- |
总 计 |
9252.15 |
5539.20 |
-- |
-- |
-- |
60184.41 |
35823.83 |
-- |
-- |
-- |
杂志广告页数分类统计-规格(页)
时尚杂志
2002.9
报刊名称 |
整页广告 |
1/2页广告 |
<1/2页广告 |
|
月份 |
年度 |
月份 |
年度 |
月份 |
年度 |
世界时装之苑 |
2002 |
121.6 |
742.6 |
0.0 |
1.5 |
0.2 |
6.8 |
2001 |
90.9 |
611.2 |
0.5 |
10.5 |
0.3 |
1.6 |
变化率% |
33.82% |
21.50% |
-- |
-85.65% |
-47.34% |
324.60% |
时尚_伊人 |
2002 |
123.5 |
831.2 |
2.0 |
13.9 |
0.4 |
6.9 |
2001 |
108.2 |
703.8 |
0.5 |
8.0 |
0.3 |
5.6 |
变化率% |
14.05% |
18.10% |
289.29% |
74.73% |
20.92% |
21.95% |
时尚_先生 |
2002 |
81.1 |
492.3 |
0.5 |
15.0 |
2.0 |
9.8 |
2001 |
65.0 |
326.9 |
-- |
5.0 |
0.0 |
8.0 |
变化率% |
24.69% |
50.60% |
-- |
204.02% |
-- |
22.32% |
上海服饰 |
2002 |
60.0 |
342.1 |
2.4 |
25.1 |
7.5 |
49.3 |
2001 |
57.9 |
400.6 |
1.4 |
17.4 |
5.2 |
39.4 |
变化率% |
3.57% |
-14.61% |
71.60% |
44.61% |
43.56% |
25.35% |
瑞丽_服饰美容 |
2002 |
55.9 |
435.1 |
1.0 |
8.1 |
3.6 |
16.0 |
2001 |
32.0 |
260.2 |
0.5 |
9.3 |
0.7 |
8.8 |
变化率% |
75.12% |
67.20% |
99.92% |
-13.26% |
444.00% |
82.47% |
中国时装 |
2002 |
59.0 |
397.8 |
1.0 |
1.0 |
0.0 |
1.6 |
2001 |
-- |
-- |
-- |
-- |
-- |
-- |
变化率% |
-- |
-- |
-- |
-- |
-- |
-- |
时尚家居 |
2002 |
54.8 |
321.9 |
2.1 |
12.1 |
2.0 |
14.2 |
2001 |
27.9 |
272.0 |
1.0 |
5.0 |
3.3 |
12.5 |
变化率% |
96.47% |
18.34% |
112.45% |
142.61% |
-39.43% |
13.78% |
瑞丽_伊人风尚 |
2002 |
43.9 |
248.0 |
4.5 |
12.4 |
3.1 |
12.9 |
2001 |
-- |
-- |
-- |
-- |
-- |
-- |
变化率% |
-- |
-- |
-- |
-- |
-- |
-- |
时尚健康 |
2002 |
35.7 |
227.5 |
2.9 |
15.6 |
7.9 |
22.5 |
2001 |
-- |
-- |
-- |
-- |
-- |
-- |
变化率% |
-- |
-- |
-- |
-- |
-- |
-- |
风采 |
2002 |
39.0 |
258.1 |
1.0 |
5.2 |
0.0 |
1.0 |
2001 |
39.0 |
299.2 |
-- |
3.0 |
0.6 |
-- |
变化率% |
-0.02% |
-13.74% |
-- |
71.66% |
75.47% |
-- |
世界都市 |
2002 |
40.6 |
299.2 |
0.4 |
5.4 |
0.6 |
4.3 |
2001 |
-- |
-- |
-- |
-- |
-- |
-- |
变化率% |
-- |
-- |
-- |
-- |
-- |
-- |
好-HOW |
2002 |
27.0 |
115.7 |
1.5 |
3.5 |
0.2 |
2.6 |
2001 |
28.0 |
142.7 |
-- |
2.0 |
1.0 |
3.5 |
变化率% |
-3.57% |
-18.88% |
73.44% |
-77.01% |
-25.97% |
-- |
都市人 |
2002 |
32.0 |
187.8 |
6.5 |
10.0 |
4.8 |
19.8 |
2001 |
13.0 |
95.9 |
-- |
4.0 |
1.0 |
8.0 |
变化率% |
146.20% |
95.86% |
-- |
150.05% |
378.21% |
148.58% |
希望 |
2002 |
30.7 |
354.4 |
1.7 |
18.4 |
0.3 |
5.7 |
2001 |
36.9 |
326.2 |
2.9 |
16.1 |
0.4 |
11.0 |
变化率% |
-16.61% |
8.66% |
-43.56% |
14.14% |
-4.44% |
-48.86% |
新现代画报 |
2002 |
45.2 |
221.7 |
0.5 |
4.5 |
0.0 |
0.3 |
2001 |
38.6 |
175.4 |
1.0 |
6.5 |
2.3 |
3.7 |
变化率% |
17.16% |
26.39% |
-50.65% |
-31.01% |
-92.80% |
-- |
缤纷 |
2002 |
22.0 |
182.9 |
0.5 |
6.8 |
0.0 |
4.5 |
2001 |
16.0 |
141.0 |
-- |
5.0 |
1.2 |
4.7 |
变化率% |
37.45% |
29.74% |
-- |
36.16% |
-5.10% |
-- |
瑞丽家居 |
2002 |
27.3 |
143.6 |
0.0 |
6.0 |
1.0 |
5.6 |
2001 |
-- |
-- |
-- |
-- |
-- |
-- |
变化率% |
-- |
-- |
-- |
-- |
-- |
-- |
大都市 |
2002 |
18.0 |
168.1 |
1.5 |
5.6 |
1.9 |
6.1 |
2001 |
-- |
-- |
-- |
-- |
-- |
-- |
变化率% |
-- |
-- |
-- |
-- |
-- |
-- |
潇洒 |
2002 |
15.0 |
149.1 |
1.0 |
3.5 |
0.0 |
0.7 |
2001 |
25.0 |
175.1 |
-- |
7.0 |
0.3 |
2.1 |
变化率% |
-40.00% |
-14.86% |
-- |
-50.00% |
-65.93% |
-- |
瑞丽可爱先锋 |
2002 |
8.0 |
68.8 |
5.5 |
0.3 |
6.0 |
-- |
2001 |
-- |
-- |
-- |
-- |
-- |
-- |
变化率% |
-- |
-- |
-- |
-- |
-- |
-- |
|
|
|
